5 Ways to Find Freelance Clients
Freelancing is becoming an increasingly profitable source of income for today’s workers. In fact, half of millennial workers already freelance, and in a report release by the Freelancers Union and Upwork, the majority of the US workforce is on pace to be freelancers in the next decade. Over 53 million Americans freelance, with an average of 4.5 clients per month.
The majority of freelancers found that technology was a crucial part of finding and securing consistent work, with most work secured online. If you are a freelancer looking to obtain more clients, the computer should be your best friend.
Here are five tips and places to find new clients to help your business grow.
While a big part of freelancing is hustling to get your name in front of companies and working to find projects, there’s also a huge aspect of networking in person and during events that can help projects flow directly to you without all the work.
Freelancer Nick Schaferhoff wrote for Torque:
In the beginning of my career I had to actively seek out work opportunities, by now they often come to me. That’s because I have built my network. People around me know what I’m doing and therefore recommend me when they hear that someone needs services I offer.
This means that when you’re attending events related to your industry, speaking with friends, meeting professionals or just chatting on the lawn, be sure to share what your skills are and let people know that you freelance, whether you do so full-time or part-time. The more people are aware of your skills, they’ll be more likely to think of you the next time they need work or have a friend or associate ask them if they know anyone.
Northwestern published a study that proved people tend to hire people they know best, or who remind them of themselves in some way, so good old fashioned networking still works wonders.
Social media is a fantastic way to reach potential clients and create meaningful connections. You can use your social media in a variety of ways. One way is by creating a professional branded account that’s devoted to your work where you can showcase new projects, talk about your skills and generally market yourself for companies, brands and individuals to find. Many writers may do this on Twitter, or illustrators might showcase their work on a platform such as Instagram.
You can also use social media to find people who are looking for freelancers and to post your own ads for anyone who’s looking for freelancers. Many editors or businesses post about openings or calls for freelancers on their Facebook, Twitter or LinkedIn pages. You in turn can also share your services and use those networking skills on the Internet landscape as well to connect with other people and companies that you “meet” online.
One thing that’s always been a tried and true method, especially for writers, is the good old direct pitching to individual companies. Although many things in the jobsphere are becoming more automated, if you appeal to the right person, you’ll find that there are tons of companies who are still willing to work with a freelancer who has the initiative to contact them first.
Many publications rely on freelancing nowadays, and having a pool of professionals come to them just makes their job easier and cuts down on the searching they have to do for themselves.
Make sure you know who to contact, and that you present a brief yet striking cover letter either by email or even a direct message on LinkedIn. If the company has specific guidelines on how freelancers should contact them or pitch, be sure to follow them to the T.
Even if they’re not looking now, you may actually spark their interest and make them think deeper about hiring freelancers, and if they do decide to fulfill one of their projects with independent contractors, you’ll be the first on their list.
Niche publications fit not only freelance writers. If you are a software developer, a designer, a marketing manager, you can ask ghostwriters from writing services (EssayTigers, for example) to put your ideas into words.
Last, but not least, invest in a personal website. Personal website are obviously great portfolio platforms and points of contact, but they can do a lot more for freelancers in any field if you strategize it properly.
An effective freelance website may consist of a blog to pull in traffic, a friendly about page with your photo, a simple method of contact, and an easy-to-view portfolio,
Whether you have someone develop your site, you’re a coder yourself, or you use a simple drag and drop builder, think about calls to action and specific goals for each page to generate traffic, credibility and partnerships. New clients will come calling with the right website tailored to your audience that accurately highlights your skill.
For a freelancer, having an established and professional presence on popular and well-respected freelancing platforms such as UpWork will boost your chance of securing work on a consistent basis and landing bigger clients.
From here you can “bid” on posted jobs and converse with clients to obtain work on new projects, both short-term and long-term. The platforms generally keep a small percentage of the money you earn.
Each website has its own measurements to protect you as well to ensure you’re compensated for your work at the end of the project. Once you’re established on the site, you can simply login and find a consistent stream of work.
These are just a few ways to gain more traction and enhance your freelance business. Growing a clientele takes consistent work, and a lot of resilience and focus. Knowing where to locate your next partnership is key to starting your freelance career or growing it. Remember that professional communication, solid work samples, and a great working relationship is essential to keeping your business growing and prospering on any platform.
Writing and educating – two things I am passionate about . Today, I am a content marketer and a freelance writer who works for EssayTigers. In the last five years, I gained vast experience in marketing, copywriting, blogging, and social media marketing. When I am not busy with my projects, I create detective stories.