Analyst, Marketing & Consumer Insights

 Accuweather
 April 7, 2021
 State College, PA, New York, NY or Remote

COMPANY

AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through innovative digital media properties, such as AccuWeather.com and mobile, as well as Business Solutions (AFB), radio, television, newspapers, and the 24/7 AccuWeather Network.

Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™.  Further, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally.

SUMMARY

The Marketing & Consumer Insights Analyst is responsible for gathering and analyzing data to understand customer behavior, preferences, and needs as they relate to business objectives. Reporting to the Director of Consumer Insights, the Analyst plays a key role in the Analytics, Audience and Consumer Insights team. The Analyst will be quantitatively savvy, with the ability to analyze marketing channel performance, and have an appreciation for qualitative customer insights.  This person will identify research and analytics opportunities, propose research solutions, execute and manage projects, analyze data, summarize findings, and make recommendations to drive business growth. This is an exciting opportunity for a skilled early-career data analyst looking to make a significant impact at a leading global digital media company.

RESPONSIBILITIES

  • Collaborate and communicate effectively with internal stakeholder teams, outside vendors, and research/data partners
  • Complete qualitative and quantitative research projects on time and within budget, whether outsourcing or using in-house resource
  • Parse large amounts of data, from multiple datasets, into succinct and actionable insights
  • Support ad sales & marketing teams with audience research to pitch our clients, leveraging 1st and 3rd party data to generate narratives around our audience, their mindset, interests, goals and needs
  • Identify customer/consumer insights research needs and opportunities and execute voice of customer (feedback) projects to support business planning, product planning, product development/design, and marketing/PR strategy
  • Manage research reporting to track awareness, perception, competitiveness, and performance for each line of business, along with overall brand health
  • Promote best practices for marketing campaign measurement procedures and analytics, including the cost to acquire, retention, lifetime value, and ROI
  • Develop and run cross-channel attribution models for measuring the impact of marketing channels on business goals
  • Serve as the central resource for all global competitive intelligence, and actively conduct primary or secondary research to understand competitive positioning, including product offerings, target market penetration, awareness levels, and pricing strategy
  • Actively contribute to team ideation and strategizing sessions, making recommendations to enhance business decisions, partnerships, campaigns, projects, and processes
  • Work with the Director of Consumer Insights, Marketing Analytics Intern, and line-of-business leaders on annual planning and budgeting

QUALIFICATIONS

  • Bachelor’s degree in the social sciences, statistics, mathematics, business, marketing, or related field with a quantitative focus
  • 2-5 years of experience in supplier-side or client-side market research, conducting a mix of both qualitative (focus groups, in-depth interviews, user testing) and quantitative projects
  • Experience analyzing and reporting syndicated data (comScore Media Metrix/Plan Metrix, MRI, Nielsen), advertising campaign data, and website/mobile analytics data (Google Analytics)
  • Familiar with data visualization best practices and tools (Tableau, PowerBI); skilled at translating complex data into actionable business insights
  • Strong attention to detail, excellent time management skills, and a true team player
  • Driven by an eagerness to help others, learn new skills, and grow professionally
  • Critical thinker who thrives on solving challenging problems with data

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster here and its supplement here. The pay transparency policy is available here.

AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to ** Redacted ** and let us know the nature of your request and your contact information.