Managing Editor

 BetterUp - Company site
 August 3, 2022
 Anywhere in the U.S. (Remote)

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

As a managing editor on the content marketing team, you’ll lead a team of writers, editors, and  SEO specialists to create compelling and creative content that drives inbound demand and elevates BetterUp as an influential voice in the world of work and well-being. 

In this role, you will oversee scaling our blog to deliver content that supports human transformation, drives growth for the company, and makes a difference in peoples’ lives every day. You’ll lead the strategy for growing blog traffic, increasing conversions to drive demand, developing processes that lead to repeatable results, and guiding the hiring and career development of the team. 

What you’ll do:

  • Define the editorial strategy and processes that will make our blog the go-to destination site on human growth, mental fitness, and peak performance. 
  • Manage and refine the blog editorial calendar to meet publishing and traffic goals. 
  • Be responsible for the editorial calendar by setting deadlines, assigning articles, scheduling posts, and formatting posts. 
  • Edit content developed by staff writers and freelance writers to align with BetterUp’s core mission, messaging, and brand pillars. 
  • Manage our SEO and optimization specialists to drive traffic and optimize content for conversions. 
  • Align with our thought leadership writers and internal experts to develop content that tells the story of BetterUp.
  • Set goals, analyze performance, and report on results that impact and influence core business metrics. 
  • Work cross-functionally to ensure blog content provides values via social and demand campaigns as well as in sales and product conversations. 
  • Hire, develop, and provide leadership to team members so they can do their best work. 
  • Source and manage freelancers to support content efforts. 
  • Conduct ongoing research internally in collaboration with other leaders and monitor trends to understand the changing needs of companies and what’s next for the future of work and well-being. 
  • Partner with product marketing, sales, revenue marketing, customer marketing, and other teams to source and develop stories. 
  • Build scalable processes that will help our team execute more efficiently and create more impactful content campaigns. 

If you have some or all of the following, please apply:

  • 7+ years of experience creating content, including creating and managing an editorial calendar, that drives traffic to a blog or results in demand for a product or service. 
  • 3-5 years of management experience.
  • Strong writing and editing skills, especially in translating complex topics into relatable content and graphics.
  • Experience reporting on content results, measuring impact, and analyzing results is a must. 
  • Experience in writing or editing on topics related to career development, leadership, mental health, and well-being a plus.
  • Experience writing or editing for SaaS and B2B2C a plus
  • Knowledge of content channels and optimizing campaigns.
  • Experience in setting goals and analyzing results via Google Analytics, HubSpot, Looker, Domo, or other similar tools.
  • Proactive problem solver with strong sense of ownership and bias toward action who values collaboration, clear communication, and holds their team to high creative standards. 
  • Places value on both the day-to-day work of execution and makes time for brainstorming big ideas that will lead to outsized results. 
  • Track record of hiring, developing, and leading teams of high-performing individual contributors.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks 
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 

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