Partner Marketing Manager – Remote US

 CARTO - Company site
 April 21, 2021
 New York, New York
Everything happens somewhere – which is why spatial analytics is fundamental to companies trying to understand the “where” and the “why” of their business. CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as T-Mobile, Mastercard, NHL, Coca-Cola and Gap to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning and much more.
With an exceptionally diverse team of 150 people spread across the US and Europe, CARTO (backed by Accel Partners, Salesforce Ventures, Earlybird Ventures, and Kibo Ventures, among others) is changing the way companies analyze location data – making it simple to do this straight out of modern, cloud data warehouses. Redefining its category, the company has grown rapidly in recent years providing a compelling alternative to legacy GIS software.
To continue our growth, we are looking for a high-energy, commercial and resourceful Partner Marketing Manager to work in collaboration with our global marketing, sales and partnerships teams to ensure we effectively scale our indirect business through partners. Our partner network includes a wide range of cloud native and data companies, including Google Cloud, Snowflake, AWS, Databricks, SafeGraph, TomTom and many more. This role will report to our Senior Marketing Manager in our US team.

Responsibilities:

  • Turn our partners into lead generators, working hand in hand with our go-to-market counterparts at a wide range of companies to make campaigns happen and create new opportunities. You don’t just wait for introductions, you go and find potential collaborators who can help us to drive demand.
  • Own campaign execution alongside our partners. You relish the challenge of throwing together a webinar storyline (and presenting it!), writing joint case studies with enterprise clients or storyboarding a video that highlights a specific use case of CARTO + {other technology}. You also build and grow these relationships so that partners love running such initiatives with CARTO because of all the opportunities that come from them.  
  • Create sales enablement content that allows us to position our value proposition alongside our partners, whether that’s crafting combined value messaging, one pagers, decks, videos or battlecards that enable sellers internally and externally to excel, positioning solutions for use cases such as site selection, geomarketing, network optimization and much more.
  • Partner with sellers to use outbound strategies to target shared customers, using our marketing and sales stack to effectively book meetings and create opportunities. 
  • Educating our teams internally on the partner ecosystems we interact with, whether that is data products, cloud and data warehouses or business intelligence players. 
  • You are:

  • Thirsty to learn about the space: constantly gaining intelligence on existing and new competitors, eager to consume podcasts and webinars or read relevant reports to keep your finger on the pulse of our industry and the ones we sell to. When you don’t know how to do something, you just find a way to learn about it.
  • Commercial acumen: you care about what moves the needle for opportunity creation, rather than focusing on vanity metrics.
  • Data-driven: you are passionate about using data from Salesforce, Google Analytics, Hubspot and other platforms to drive an effective demand generation strategy.
  • An exceptional communicator: both internally between departments and externally with clients and partners. You don’t just hang out with the marketers, you make the effort to spend a significant amount of time with sellers, pre-sales, data science and product to gain insights that are relevant to your work.
  • Customer-centric: obsessed by the needs of our clients and prospects, constantly learning about how their challenges are evolving.
  • A gifted curator of content: less is more, quality over quantity. You know how to write a punchy press release, a killer landing page or mindblowing case study.
  • A true challenger: you’re not scared to challenge the status quo and guide our marketing strategy, working closely with senior leadership. 
  • You have bias for action: you get a buzz out of crossing things off your to-do list, you have the “get it done” attitude.
  • A gifted copywriter and storyteller: you can translate highly complex technology concepts to compelling stories that our customers and prospects actually care about.
  • You offer:

  • 3 or more years experience working in the SaaS, data or technology space in a product marketing or demand generation role, regularly running partner marketing initiatives. 
  • An ability to translate the value of technology into business outcomes, engaging clients in enterprise.
  • Experience working in B2B SaaS in North America, ideally in Cloud, Data Science, GIS, Advanced Analytics, Business Intelligence or Big Data ecosystems.
  • A track record of creating high quality content and campaigns for a B2B technology product. 
  • Experience working with sales and marketing technology such as Salesforce, Hubspot, Outreach and Gong (or similar). 
  • Experience in external-facing meetings with partners and prospects.
  • Experience interacting with technical stakeholders at a SaaS company. 
  • Experience working with teams in multiple locations and cultures.
  • An eye for design and brand guardianship.
  • We offer:

  • Competitive compensation.
  • Flexible work hours in a focused but casual environment.
  • Excellent benefits, including 100% medical, dental, and vision coverage for employees.
  • Generous—really generous—time off, 401k with match, and stock options.
  • Growth prospects at a truly welcoming, multicultural and multilingual company.
  • A big vision: to help the world use location-based data to make better decisions. We believe that openness and sustainability are baked into this vision, and we’re sharing it with the world.
  • To Apply
    Do you feel that you don’t check all of the requirements? At CARTO we believe that professional development happens through teaching and learning from your peers and managers. Even if you’re uncertain about whether you have the experience we’re looking for, please apply if this position sparks your curiosity.
    A diversity of identity, perspective, and experience makes us stronger. We welcome you to apply to CARTO regardless of your background, gender, ethnicity, orientation, or ability.
    #LI-Remote