Senior Product Marketing Manager

 Degreed - Company site
 October 13, 2021
 Flag job
 US Based Remote
Degreed is the upskilling platform that connects learning to opportunities. We integrate everything people use to learn and build their careers—skill insights, LMSs, courses, videos, articles, and projects—and match everyone to growth opportunities that fit their unique skills, roles, and goals. Degreed exists to discover, empower and recognize the next generation of the world's expertise. 

We're expanding our Product Marketing team and are looking for an experienced Senior Product Marketing Manager to develop and execute market research and go-to-market strategies for the company’s product portfolio. This individual will be responsible for ensuring the development and consistent execution of positioning, packaging, pricing, launches, and sales enablement activities that support the adoption of education technology products by customers and business partners.

A Day In The Life:

  • Developing positioning for offerings to ensure consistent and differentiated messages that map to buyer needs, personas, and influencers along a client lifecycle
  • Product launch – work with cross-functional teams in client services, product management, marketing, and sales to ensure the alignment and flawless execution of go-to-market strategies that identify routes to market, content offerings, pricing strategy, sales, and partner materials
  • Market research – understand key markets to target, conduct market research and intelligence, define market segmentation and buyer personas
  • Thought leadership – contribute content for ongoing webinars and assets to drive MQL goals and seed the sales pipeline
  • Competitive – monitor changes to the competitive landscape at a macro-level, adjusting positioning and messaging where required
  • Sales and partner enablement – collaborate with sales and partner teams to develop materials that enable teams to sell and deliver new offerings (such as proposal templates, discovery questionnaires, and presentation assets)
  • Interact with business and operational executives, along with industry thought leaders to synthesize compelling messaging and positioning that provides differentiated competitive advantage

Who You Are:

  • Bachelor’s degree or equivalent experience required. MBA Preferred
  • 5+ years of product marketing experience, (SaaS space preferred)
  • Be action-oriented, capable of multi-tasking well, and able to thrive in a fast-paced deadline-driven  environment
  • Experience building go-to-market plans 
  • Customer-focused use case and value selling experience 
  • Highly skilled at verbal and written communications with the ability to translate technical features into training, documentation
  • Excellent analytical skills with experience in information and data analysis, impact analysis, cost-benefit analysis, ROI, and globally integrated solutions with the ability to interpret data to make fact-based decisions.
  • Proven track record of building successful relationships and partnerships at all organizational levels, internally, externally, cross-functionally. 
  • Strong client focus with exceptional collaborative and influencing skills.
  • Proficient in Project Management tools and frameworks 
  • Experience marketing to, working with, or working in the education technology space preferred

What Will Set You Apart

  • Experience working with Forrester Decisions PMM Framework
  • Experience working in agile and deadline-driven environments
  • Have experience working in a matrix environment with excellent communication and collaboration skills to build trusting relationships, especially with sales teams

Total Rewards at Degreed

We believe your best work happens when you have a complete life balance, and Degreed gives you the support and flexibility to make that happen. Degreed is committed to delivering a comprehensive benefits program that provides the support you need.   At the time of this posting, this role is eligible to participate in the following benefits:

  • Comprehensive health insurance for you and your family (both PPO and HDHP plans available)
  • Dental and vision plans for you and your family
  • Employer-paid life insurance, AD&D, short-term disability, and long-term disability
  • Company equity
  • 401(k) Retirement Savings Plan with up to 4% match
  • Company funded HSA and dependent care FSA (pending eligibility)
  • Generous Parental Leave
  • Unlimited Paid Time Off and 5 sick days per year
  • Education benefit: Up to $1,200 per year for anything you want to learn (and we mean anything)!
  • One-time Home Office Stipend to make your workspace more comfortable
  • Monthly internet and phone stipend
  • Monthly wellness stipend through Twic
*Degreed reserves the right to modify these benefits at any time, for any reason in accordance with applicable law. Please note the offerings vary based on location.

Work Environment & Physical Demands

Degreed is a remote-first company, however our roles are open to in-office or flex work if you live in a city with a physical office location (when it is safe to return to the office). This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our US and International colleagues through virtual meetings (Zoom), email, and Slack. In this role, you will be required to operate a lap computer (PC or Mac available), computer software platforms, and other office productivity machinery as necessary.  Due to the nature of this role, you must be able to remain stationary for extended periods, and must be able to observe and interpret written and/or verbal communication. 

Additional Information 

Degreed provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 
We are committed to the full inclusion of all qualified individuals. As part of this commitment, Degreed will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.
Degreed uses the E-Verify employment verification program.