Email Marketing Specialist

 Formstack - Company site
 October 14, 2021
 Flag job
 Fishers IN 46038 United States

Formstack transforms the way you collect data and put it to work. 

We are looking for an Email Marketing Specialist to help us accomplish this mission! 

 

Formstack is a 15-year-old company with roots in Indianapolis. Our customers span 110 different countries, and our employees live and work across the U.S. and the globe. We provide a work environment that is flexible and provides great freedom for those who can perform. We are seeking people who demonstrate an ability to work effectively with individuals from diverse cultures and backgrounds.

 

Who You Are:

An Email Marketing Specialist who will be responsible for customer and prospect email communication across all Formstack products. You will build and send emails, create nurture programs, optimize open rates and click ratios, and improve email campaign influence.

You will work across all marketing functions to align email communications with the marketing team’s performance goals and content calendar and ensure email deliverability to the proper customer and prospect segments. We are looking for someone who can execute best practices while continuing to innovate in the email channel.  

 

What You’ll Do:

  • Manage the creation and distribution of compelling email communications for various audiences and customer segments, including newsletters, product announcements, and campaign communications
  • Partner with Marketing Automation Specialist to create email nurture series to move prospects and customers through the buying funnel
  • Oversee daily email operations to ensure that emails are completed and deployed on time
  • Measure effectiveness of email marketing campaigns and recommend tests to optimize email marketing efforts
  • Segment email lists and develop systems for nurture campaigns to various audiences
  • Optimize emails for deliverability, open & click rates, conversion etc.
  • Responsible for email QA, including deliverability monitoring and other program coordination as required
  • Own and maintain email preference center

How You Will Succeed:

  • Strong quantitative and analytical skills to drive actions
  • Excellent planning, organization and time management skills
  • Comfortable with both strategy and execution 
  • Strong attention to detail
  • Ability to operate and meet deadlines under pressure
  • An eye for clean, functional, and responsive design 
  • Strong collaboration and communication skills

What/Who We’re Looking For:

  • Minimum 2-4 years of email marketing experience
  • Code email campaigns in HTML and CSS in your sleep (bonus points for familiarity with custom-scripting language) 
  • Experience with enterprise-level ESPs  
  • Understanding of CAN-SPAM, CASL, GDPR, and other email compliance practices
  • Experience with a CRM or Marketing Automation Software (Salesforce, Hubspot, Pardot a plus)
  • Strong quantitative and analytical skills to drive actions
  • Excellent planning, organization and time management skills
  • Strong attention to detail
  • Excellent verbal and composition ability
  • Ability to operate and meet deadlines under pressure
  • Design skills a plus
  • Comfortable with both strategy and execution 
  • An eye for clean, functional, and responsive design 
  • Strong collaboration and communication skills  
  • Design skills a plus

​​Salary: $50,000 – $55,000 base  (USD)

This is a Remote (work from anywhere) position.