Director, Addressability Platform Business Development

 LiveRamp
 April 7, 2021
 Remote - US

LiveRamp is the leading data connectivity platform. We are committed to connecting the world’s data safely and effectively, advancing innovation, and empowering people to do good. Our platform powers customer experiences centered around the needs and concerns of real people, keeping the Internet open for all. We enable individuals around the world to connect with the brands and products they love. LiveRampers thrive on solving challenging problems for the good of humanity—and we’re always looking for smart, kind, and creative people to help us get there.

Mission: LiveRamp makes it safe and easy for businesses to use data effectively.

 

Your team will: 

  • You and your team work closely with our Privacy, Field Team, Publisher Addressability team, Marketing Addressability team, and other teams to ensure we’re able to rapidly present and agree on a vision, establish a plan, and integrate with platforms to use our IDL addressability solutions. 
  • You and your team will develop strong relationships with the platforms at a senior level and be seen as their advisor for identity. 
  • You and your team will develop a deep understanding of our product and be able to quickly understand a partner’s role in the ecosystem and how we can build something together with them. 
  • You’ll work across a book of platform accounts and will support quarterly adoption targets – you’ll be responsible and accountable for converting these platforms, from pitch to integration. 

 

You will:

In this role, you will be part of one of LiveRamp’s most important initiatives – driving the success of platform adoption of our Addressability products and the Authenticated Traffic Solution.  You’ll be responsible for coordinating closely with commercial, product, and implementation teams to educate platforms on our offering, and ensure platforms successfully deploy IdentityLink and addressability integrations. You and the Platforms Addressability team will be responsible for overseeing the conversion of several hundred platforms from cookie-based integrations to IDL integrations. You’ll succeed by creatively architecting and assembling our addressability products for different use cases and business problems, handling technical workflows and inquiries, and communicating clearly with platform clients while fluidly coordinating internal stakeholders and processes.

  • Platform IDL Presentations, Plan Development – you will work with the Field team to ensure that every platform in your book of business hears the IDL pitch, we need every platform to move to IDL, handle any and all objections, and shape and implement action plans. 
  • Cross-Team Collaboration – You’ll work closely with the commercial teams, while recognizing that both teams have different immediate priorities and incentives. 
  • Contracting – You’ll oversee contracting with platforms for IDL and help provide advice to the commercial leads. 
  • Global Platform Extension –  LiveRamp is a global company and Addressability is a global initiative. As such, we want to make sure every platform is using our Addressability solutions in every market. You’ll work to extend contracts and integrations across all of our markets and work with local market teams to partner with regional platforms. 
  • CID Platform Development –  In addition to IDL enabled integrations, we’re focused on building Custom ID integrations with the mini walled gardens. You’ll work to identify, contract, and integrate with emerging social platforms.

 

About you: 

  • 3-5 years experience in the AdTech ecosystem — and passionate about the free and open internet
  • 1-3 years in an external client-facing role (e.g. consulting, finance, sales, etc.), great EQ is essential.
  • Scrappiness. We don't have all the answers, but you'll need to find them.
  • Great communication skills internally and externally. Prompt response and action when needed, people rarely need to follow up with you.
  • Excellent project management skills must be able to track work streams across various stakeholders and ensure deadlines are met. 
  • Remarkably strategic, driven, and very entrepreneurial. 
  • Super independent and self sufficient. You need little management, only coaching and mentorship.
  • Type S(tartup) personality: smart, ethical, friendly, cross-functional, hardworking and proactive

 

Bonus Points:

  • Prior experience in Sales Engineer, Solutions Engineer / Consultant role.
  • Bachelors and/or Masters degree in a technical discipline (Computer Science, Technology, Engineering, Math) or other quantitative field
  • Ability to work in ambiguous environments with little direction
  • Technical experience with analytical tools, methodologies and design
  • Willingness and desire to learn and adopt new skills – both technical and non-technical – in order to craft and deliver the best solutions.

 

Benefits:

  • People: work with talented, collaborative, and friendly people who love what they do.
  • In-Office Food: enjoy catered meals, boundless snacks, and the occasional food truck.
  • Fun: we host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 
  • Work/Life Harmony: flexible paid time off, options for working from home, and paid parental leave.
  • Whole Health Package: medical, dental, vision, and disability insurance. Plus mental health support (via Talkspace) and fitness reimbursement up to $100 per month. 
  • Savings: our 401K matching plan helps you plan ahead.
  • RampRemote: a comprehensive program to assist you in setting up a home office that works for you.
  • Location: work in the heart of San Francisco, New York City or remote.

 

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. 
California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.

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