Email Marketing Analyst (Fundera)

 NerdWallet - Company site
 August 4, 2022
 New York, NY or Remote (Based in the U.S.)

NerdWallet SMB (Fundera), is the go-to financial resource for small businesses. We’re here to help entrepreneurs achieve their financial goals and grow businesses as big as their aspirations.

As a catalyst for smart financial decisions, our combination of proprietary technology and financial expertise provides business owners with tailored solutions based on their unique needs and eligibility—helping them prosper, create more jobs, and, ultimately, grow the economy.

NerdWallet is strategically scaling its CRM initiatives and team and is seeking an Email Marketing Analyst to develop, implement, launch, test, and monitor results for programs that onboard, activate, and re-engage small business owners interested in our SMB financial products. Specifically, this person will be responsible for driving daily as well as long term program results.

Where you can make an impact:

  • Develop and launch marketing programs, primarily through email, but experimenting in other channels, to engage small business customers.
  • Build and refine audience/event-based communication triggers across the member user-journey.
  • Work regularly with internal cross-functional and external solution partners including Sales, Business Development, and Product
  • Drive ideas for creative and messaging experimentation, including how to re-engage and cross-promote customers across our SMB Lending, Cards, Banking, and Software verticals.
  • Drive campaign optimization via A/B and other testing methodology.
  • Monitor and report results on program and campaign analysis.

You have:

  • Knowledge of overall email processes and ESP platforms
  • Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
  • Excellent interpersonal skills and ability to drive cross-functional collaboration
  • Effective oral and written communication skills
  • Strong project management skills
  • Strong analytical skills
  • Ability to work under the pressure of multiple projects and deadlines by prioritizing workload and managing frequent changes

Nice to have:

  • Previous experience with Financial Products
  • Experience with Pardot
  • Experience marketing to small business owners, or in conjunction with a small business sale steam.
  • Knowledge of HTML and CSS for email design and manipulation

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • Bachelor's degree
  • 1+ years of experience in direct marketing
  • 1+ years of experience developing email campaigns with an email campaign management system (ex. Iterable, Marketo, Pardot, Responsys, ExactTarget/SalesForce Marketing Cloud, etc.)
  • Experience collaborating with multiple stakeholders in a matrixed organization
  • Self-starter, detail-oriented
  • Highly motivated, proactive, problem solver


  • This role will be based in New York, NY or remote (based in the U.S.).
  • We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Industry-leading medical, dental, and vision health care plans for employees and their dependents
  • Rejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days Off
  • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
  • Mental health support through 
  • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar 
  • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
  • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
  • Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
  • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
  • Hackathons, Happy Hours, and team events across all teams and departments
  • Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction 

Lifestyle (Be your best self – we’ll take care of the details)

  • Our Nerds love to make an impact by paying it forward – Donate to your favorite causes with a company match
  • Work from home equipment stipend and co-working space subsidy 
  • Anniversary recognition program – choose from different items and experiences
  • Commuting stipend 

Plan for your future (And when you retire on your island, remember the little people)

  • 401K with company match
  • Annual Enrichment Stipend for learning and development
  • Be the first to test and benefit from our new financial products and tools
  • Access to Rocket Lawyer for online legal support and resources 

If you are based in California, we encourage you to read this important information for California residents linkedhere.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of any characteristic protected by applicable federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.