Director of Experiential Marketing

 Nutrabolt - Company site
 August 4, 2022
 Austin, TX or Remote

Who We Are:

As a global leader in active nutrition and better-for-you performance beverages, Nutrabolt is known and trusted by millions of active individuals, fitness fanatics, elite athletes, and people looking to optimize their performance in all aspects of life. Since launching in 2002, our vision has been to innovate, inspire, and make products that maximize human potential.

Nutrabolt’s portfolio includes industry-leading sports nutrition brands: Cellucor® – the original maker of C4®, the bestselling pre-workout in America, and XTEND® – the number one BCAA brand in the world. The C4® product line has recently transcended the sports nutrition market to become the fastest growing performance energy beverage in the nation. Nutrabolt’s portfolio, which is distributed in over 150 countries, is sold through the company’s owned e-commerce platforms, and is available at leading retailers across the nation, including Walmart, Publix, Amazon, 7-Eleven, GNC, Target, Kroger, Walgreens, and the Vitamin Shoppe.

As a “Top 100 Best Company to Work for in Texas,” we are proud to work on category-captain brands that are changing the shape of the active nutrition industry and owe our success to the passion-fueled individuals that power our organization. We are committed to creating a workplace built on teamwork and trust, and that starts with our team members.

Note to applicants: This role has the potential to work remote outside of Austin.

Who You Are:

As Nutrabolt’s Director of Experiential Marketing, you will be responsible for creating, negotiating, implementing, and activating Nutrabolt’s experiential marketing efforts across all marquee event partnerships and brand created experiential events contributing to the marketing organization’s KPI’s and the company’s long-term success.

What You're Good At:

  • Leading an experiential team and agency partners forecasting hiring and resource needs
  • Supporting all brand business objectives with a clear, concise, and innovative strategic vision for Experiential Marketing designed to increase brand awareness and drive commercial revenue growth, particularly in key markets
  • Implementing a budget and resource plan to properly support the strategic vision
  • Updating broader Go-To-Market plans with experiential channel support
  • Setting annual targets for your department which align with business objectives and key Experiential Marketing initiatives. Tracking performance against these targets and providing monthly updates to leadership
  • Scouting, negotiating, and contracting new event partnerships that support broader team goals and reach the target consumer
  • Activating all existing and new marquee events through cross-functional collaboration with the broader marketing team including social, content, public relations, retail/shopper marketing, and field marketing. Activation ideas should include out of the box thinking and “wow” moments
  • Collaborating with other departments including sales, product development, legal, finance, and HR to maximize partnership effectiveness
  • Cultivating brand owned experiences that can scale across geographies such as parties, bootcamps, speaker series, pop up shops, and/or brand tours
  • Working closely with the Field & Sales teams to ensure ROI from sampling drives to purchases 
  • In this role your goals and KPIs will be focused around:
    • Brand Awareness
    • NPS
    • Household Penetration 
    • Social media metrics (follower growth, engagement, & EMV) 
    • Omnichannel revenue growth
    • Sampling numbers 

What You Contribute: 

  • 7+ years of Experiential Marketing experience
  • Degree in Marketing, Business, or related field of study preferred
  • Proven experience as Marketing Director or similar senior role
  • Highly developed leadership and people management skills, with an ability to develop quality internal and external relationships
  • Proven experience designing and implementing successful experiential events and 360 marketing campaigns
  • Ability to thrive in a dynamic, fast-paced environment under tight deadlines
  • Ability to think strategically at a high level, but also to execute tactically with great attention to detail
  • Superior critical thinking, analytical and problem-solving skills
  • Excellent communication skills
  • Knowledge of and passion for the beverage, CPG, and/or health and wellness industries
  • Comfortable on the road and prepared to operate outside of regular business hours

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a monthly fitness allowance.

Lifestyle Perks

With our ‘Work Your Way’ program, we offer workstyle flexibility, unlimited vacation paid time off, volunteer time off, and a home office stipend when hired. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support 

Reach your full potential at work by taking care of all loved ones at home with Nutrabolt’s paid parental leave, childcare benefits, pet insurance, group legal benefits, and more.

Employment Type: Full-time