Search Marketing Consultant (Remote)

 SmartRecruiters - Company site
 June 22, 2022
 London gb
Job Description

The Search Marketing Consultant will work alongside three Digital Marketing Executives, allowing the team to bounce ideas off one another. You’ll be responsible for designing and implementing SEO strategies for between six and 10 clients, depending on size, and accountable for delivering results against agreed performance objectives. This will include monthly reporting and regular client review meetings while working closely with the rest of the Talent Attraction Team, led by the Talent Attraction Lead. 

This role is part of the expansion of our digital marketing offering that spans SEO, content marketing and digital advertising. This is an opportunity to work with global brands such as Vodafone, SNC-Lavalin, Travis Perkins and Vision Express by supporting them in finding the top talent out there.

SmartRecruiters Attrax is looking for analytical and inquisitive minds with exceptional account management skills. An interest in the changing HR technology landscape is a big plus.

This role will coordinate and execute a mixture of SEO, content marketing and paid advertising to drive the performance of our existing client’s websites and create SEO strategies for the new clients that come onboard. Though you’ll be working with award-winning project managers and developers with the smaller Attrax team, as part of a growing multi-national company, you’ll have the opportunity to work on strategically significant accounts and put your own stamp on the service we deliver.

Accountabilities

  • Attaining a customer satisfaction level per client of 4/5 or equivalent.

  • Demonstrating the value that SmartRecruiters Attrax delivers each month and illustrating progress against agreed performance objectives. This includes but is not exclusive to:

    • Increasing traffic month-on-month and year-on-year from Google and other website search engines.

    • Improving specific keyword rankings month-on-month and year-on-year.

    • Gain more Featured Snippet and People Also Ask positions

  • Keeping up to date and abreast of SEO developments so that innovative service recommendations can be made that clients agree to and act upon.

  • Delivering SEO projects and services on time and to budget, with demonstrable year on year efficiencies and to expected profit margins.

  • Delivering reports and recommendations that clients can understand and act upon.

Activities

  • Monthly review and analysis of each client’s website to ensure it is as SEO friendly as possible. This includes but is not limited to the following:

    • Inbound link profile analysis.

    • Analysis of on-site content – blogs, infographics etc.

    • Writing and optimising website content and landing pages.

    • On-site optimisation of meta tags on key pages.

    • Performing extensive keyword, competitor and market analyses for clients and prospective clients.

    • Link building.

    • Link promotion via the Google Display Network.

    • Quarterly coordination with the internal content team to decide what content must be delivered against the keyword needs of the client website.

    • Set-up and management of Google Display campaigns.

    • Well-presented monthly reports that include recommendations for continued improvement against agreed objectives.

  • To manage a portfolio of existing accounts and understand what success looks like for each client.

  • Be able to run effective review meetings with clients. This includes presenting results and explaining the work completed and its impact on the performance of the website.

  • Actively managing and escalating any client delivery issues to the account manager or Talent Attraction Lead in a prompt and efficient manner.

  • Delivering effective SEO migrations and onboarding for new clients that delivers better Google organic results for their SmartRecruiters Atttrax website.

  • Ensure that the agency CRM system is used and is up to date at all times.

  • Ensure all internal and external communications adhere to SmartRecruiters brand guidelines.

Qualifications

  • The ability to explain technical issues in ways that non-technical clients can understand, and technical staff can implement.

  • An analytical and inquisitive mind that can spot trends and opportunities for our clients and proactively act.

  • A team player who shares their knowledge and delivers new ideas to the team that will benefit our clients.

  • A confident communicator at all levels.

  • Highly numerate.

  • A good command of the English language, both in written and spoken form.

  • Obsessive attention to detail.

  • Hunger for success.

  • High levels of commercial awareness and commercial acumen.

  • Intermediate use of Microsoft Excel and a confident user of Microsoft PowerPoint.

Experience

  • This is a client facing role, and as such, you will have experience working with clients and effectively managing their expectations against agreed business objectives. You’ll know when to push back and when to accept constructive criticism. 

  • 2-4 years’ experience working in an advertising/digital/PR agency and managing your own clients.

  • Experience working with industry-standard SEO tools is essential. For example, Semrush, Advanced Web Ranking, Google Analytics, Google Data Studio, Google Tag Manager, Google Search Console, and Advanced Web Ranking.

  • An excellent understanding of where SEO fits into the digital marketing mix and its relationship with content marketing and paid advertising.

  • Experience establishing internal relationships to ensure the business meets and exceeds customer expectations.

Additional Information

SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.