Head of Global Executive Marketing and Customer Advocacy

 Stripe - Company site
 October 14, 2021
 Flag job
 Chicago, New York City, San Francisco, Seattle, USA (Remote)

Stripe’s infrastructure and suite of APIs powers hundreds of thousands of businesses—from startups to Fortune 500s—in almost every country around the world. From developers and product managers to founders and CFOs, a broad audience interacts with Stripe’s products and uses them to start, run, and scale their companies. Removing the barriers to online commerce helps more new businesses get started, expedites growth for existing companies, and increases economic output and trade globally.

We operate at a significant scale, but we’re still tiny relative to the opportunity ahead, so there is still much to do. Join us and help put the global economy within everyone’s reach.

We’re looking for an experienced, creative, results-oriented marketing leader to lead global executive audience marketing and customer advocacy at Stripe. This role will be responsible for defining, executing, and leading a global executive audience marketing strategy, including content strategy, scaled digital marketing engagement, and high-touch executive programs such as the executive briefing center, customer advisory boards, and CxO events. In addition, this role will own our customer advocacy program, which is focused on amplifying the stories of successful customers internally and externally through case studies, events, speaking opportunities, and customer references. The ideal candidate is data-driven, relently seeks to optimize, stays at the cutting edge of modern marketing practices, and has an unbridled passion for working hand-in-hand with sales teams to drive successful user outcomes. As a key member of the Stripe global marketing team, this is a great opportunity to build and have an impact on the business.


You will:

  • Build, lead, and grow a team of content and program marketing professionals
  • Partner cross-functionally with product marketing, regional marketing, sales, and comms to define, deliver, and continually refine an executive content strategy
  • Develop and execute a multi-channel and evergreen digital marketing strategy for the executive audience
  • Lead Stripe’s high-touch global executive program strategy, including the executive briefing program (virtual and in-person), customer advisory boards, executive sponsor program, and high touch CxO events
  • Lead Stripe’s customer advocacy program, including developing customer case studies, cultivating customer speakers to feature at Stripe and third-party events, delivering joint-customer announcements, and promoting customer success through Stripe marketing channels
  • Lead Stripe’s customer reference program, that supports the Stripe sales team in connecting happy customers with potential customers
  • Design high-quality engagement opportunities to create and build relationships between Stripe and our customers and prospects, as well as across companies within Stripe’s customer community
  • Share customer feedback with sales and product teams, documenting feedback that will influence product strategy and sales priorities 
  • Partner with sales and global and regional marketing teams to build an aligned strategy and to prioritize focus areas 
  • Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts  
  • Define new ways of measuring efficacy of executive and customer advocacy programs


We’re looking for someone who has:

  • 10+ years of relevant B2B marketing experience leading a marketing strategy across multiple countries, customer segments, and products
  • 5+ years of team management experience, including experience as a leader of leaders
  • 5+ years of executive audience marketing experience
  • Proven track record of defining and executing executive marketing content and program strategies that create and deepen relationships with decision makers in target accounts 
  • Experience developing customer success stories and amplifying those success stories through sales and marketing channels
  • Experience delivering marketing programs and events in both digital and in-person event environments
  • A clear appreciation of the different audiences Stripe speaks to, and how to tailor messaging  by audience and by geography 
  • Proven ability to work across a global sales and marketing team to define requirements and priorities and deliver locally relevant content and programs
  • Extensive and efficient project management experience, with a strong track record of driving simultaneous projects and multiple initiatives
  • Demonstrated experience in measuring and improving the ROI of executive and customer marketing investments 
  • Remarkable written and verbal communication skills, including being able to convey complex topics with simplicity
  • Experience scaling through agency and contractor resources


Nice to haves:

  • Direct experience managing or leading an executive briefing center program
  • A startup mentality with a bias to action and the ability to flex in a fast-paced environment
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once
  • Proven leadership capability and effectiveness working collaboratively and cross functionally