Director of Web and Digital Marketing

 Venafi - Company site
 January 13, 2022
 Work Anywhere, United States

There are 2 actors on a network, people and machines. Just as usernames and passwords are used by people to access machines, machine identities are used by machines to identify and access each other. Venafi is the inventor of the technology that manages and protects machine identities, the most important security initiative in our Global 5000 customers. We are Warriors!

Are you passionate about making a positive impact and protecting the world from cybercriminals? If so, you may be a natural Venafi Warrior!

How you’ll be protecting the world:

The Director of Web and Digital Marketing will lead our global strategy and execution for all digital channels including website and paid search and social. This position will partner closely with various cross-functional teams (e.g. Brand and Creative, Integrated Marketing, Content Marketing, Marketing Operations, Channel Marketing, and Product Marketing), as well as manage a third party web and digital agency, to build and manage digital marketing programs from inception through execution. This position will be responsible for front-end development, web technology stack, SEO, UI/UX, localization, and agency management for and specific subdomains.

Responsibilities include:

  • Lead the entire web technology stack including CRM, integration with back-end architecture, and testing, SEO and analytics
  • Drive SEO to ensure leadership for top keywords across major markets
  • Own global development and live operations for and subdomains, including the 12-month development roadmap and project management
  • Partner closely with marketing operations to ensure that we have complete tracking and campaign integration for inbound and outbound digital campaigns and support our geographic field marketing teams to ensure that we have a consistent brand experience worldwide.
  • Lead a team in driving efficient user acquisition through Search Engine Marketing (SEM), Paid Social, Mobile Display, Programmatic Display and other Paid Digital Marketing channels
  • Develop channel and optimization strategies to meet both short term and long-term acquisition goals
  • Lead ABM-like paid digital programs with LinkedIn, Twitter, other channels by using target account lists generated from propensity and intent data, repeat visitors to, and other sources. Focused digital marketing on accounts based on job titles and other filters, along with the right messaging and offers.
  • Manage web and digital marketing budget and report ROI on a weekly/monthly/quarterly cadence

The ideal Venafi Warrior will be armed with:

  • 8 – 10 years of experience developing and executing web and digital marketing strategies that drive acquisition growth and improve ROI efficiency.
  • Hands-on experience managing the web production process and good understanding of information architecture, user experience, interaction design, visual design initiatives, analytics, A/B testing, SEO, and development lifecycle.
  • Have a deep knowledge of open source web development platforms like Drupal, and hands on experience with WordPress and Bootstrap
  • Prior experience working on performance-oriented channels such as Mobile Display, Programmatic Display, LinkedIn, Google, Twitter, etc
  • Able to drive overall digital marketing strategies from forecasting, budgeting, planning, prioritization, paid media execution and optimization
  • Deep expertise in all aspects of MarTech and Marketing Data Science, including digital data, marketing attribution, media mix modeling (MMM), and campaign automation

What sets you apart?

  • Comprehensive knowledge of web and paid media and has worked in start up company

While you are busy protecting the world, we’ve got you covered!

In addition to fostering a work environment with strong work from anywhere ethic, Venafi offers a benefits package that is in the top 1%.  We provide 100% employer-paid premiums for both team members and their families. That includes health, dental, and vision insurance. YES, REALLY! We offer four weeks of PTO (Paid Time Off), eleven holidays, and four “pick your own community service” days. We also offer 401(k) and company matching, company HSA contribution, 2x salary employer-paid life insurance, and parental leave. We even offer pet insurance!

More About Venafi:

Venafi is the undisputed leader in Machine Identity Management. Why? Because we created the category and are light years ahead of anyone that would consider competing! Gartner has recognized Venafi as number one in our space and as it turns out, one is NOT the loneliest number!

Venafi is the inventor of the technology that secures and protects machine identities. The Venafi platform provides visibility, intelligence, and automation for SSL/TLS, IoT, mobile, cloud native, Kubernetes, and SSH machine identity types. Many of the largest organizations in the world use Venafi.

Billions of dollars have been spent protecting usernames and passwords and almost nothing managing machine identities—organizations are just now realizing that managing and protecting machine identities is as important as managing usernames and passwords. The bad guys know this and are using stolen or forged machine identities in their cyberattacks. In fact, Gartner says 50% of network attacks will use machine identities.

Come help us protect the world!