Field Marketing Manager, Verticals (Remote)

 Visier - Company site
 October 13, 2021
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Visier is the global leader in People Analytics and Workforce Intelligence trusted by over 8000 customers and a third of the Fortune 500. Our solutions give customers valuable insight into their people, because people are a business’ most important asset. Every day Visier employees work to help create more efficient, fair, and successful businesses through leveraging data. Recently closing a successful Series E funding round, and a landmark $1B valuation, Visier is embarking on an incredible phase of its 11-year growth journey.
Reporting to the Director of Field Marketing, this is a full-funnel revenue marketer and brand advocate with a passion for delighting customers at every stage of the buyer’s journey by creating programs that help audiences see and desire a new path to success. She/he/they is/are a team player with proven success collaborating with enterprise sales and cross-functional marketing teams to envision, pilot, execute, and measure closed-loop integrated marketing programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth.  
**This is a national role and we are open to candidates based anywhere in North America

What you’ll be doing…

  • Leading the planning and execution of the North American vertical field marketing strategy
  • Defining, innovating, piloting and executing an omni-channel marketing plan, budget requirements, goals and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates and ROMI for the verticals
  • Partnering with the vertical sales leaders and account executives to define, evolve and communicate marketing plans as market dynamics evolve to ensure alignment of goals, objectives and strategies with regional account plans
  • Collaborating cross-functionally with sales and marketing teams to identify market segments and develop marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey–and to share best practices
  • Be accountable for making a business impact by planning and executing a variety of programs that build new business pipelines (may include online and offline campaigns, events, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, ABM, etc.)
  • Forecasting and managing assigned budget and select and manage external vendors and agencies
  • Working closely with product marketing, creative, and content to package collateral and enable sales as needed
  • Regularly monitoring, tracking performance of marketing activities programs and mix
  • Analyzing, reporting and presenting on campaign and KPI performance, regional success, deliverables and programs
  • Health & Safety at Visier
    Visier is committed to creating a safe and healthy environment for our employees, customers and community. As part of this commitment, we require all employees to be fully vaccinated for COVID-19 or qualify for an exemption. 

    What you’ll bring to the table…

  • 3-5 years marketing experience, with at least 2 years B2B field marketing experience in SaaS, application marketing. Enterprise software marketing to HR or other lines of Business is a plus
  • You are a creative thinker and strong communicator who is adept at content creation, messaging, and tailoring marketing programs to reach and appeal to specific personas and audience segments with experience and proven success in marketing to verticals such as Healthcare and Financial Services.
  • 2+ years of experience marketing to Healthcare a plus
  • Proficient in marketing automation (Marketo, Pardot, or Eloqua) and sales automation/CRM (Salesforce) reporting and campaign features
  • Hands-on experience in running multiple initiatives and deliverables simultaneously, prioritizing against business needs
  • Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies an asset
  • You are an agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high growth environments and is able to work under pressure to meet deadlines
  • Ability to travel 25% of the time (when it’s safe to do so)
  • Most importantly, you share our values:
  • You play to win
  • You roll up your sleeves 
  • You are proud
  • You never stop learning
  • You make it easy
  • #Li-Remote