Digital Marketing Manager – Remote (US only)

 Waitr - Company site
 October 13, 2021
 Flag job
 Remote, MN
Founded in 2013 and based in Lafayette, Louisiana, Waitr operates an online ordering technology platform, providing delivery, carryout and dine-in options. Waitr, along with Bite Squad and Delivery Dudes, connect local restaurants and grocery stores to diners in underserved  U.S. markets. Together, they are a convenient way to discover, order and receive great food and other products from local restaurants, national chains and grocery stores. As of June 30, 2021, Waitr, Bite Squad and Delivery Dudes operate in small and medium sized markets in the United States in over 900 cities.
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do? You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketers will work with the marketing team, supporting teams (such as programmers), and vendors/third party agencies to launch campaigns on time and on budget.

Responsibilities / Essential Functions

  • Plan and execute digital marketing, including SEO/SEM, marketing database (Braze), email (Braze), social media and display advertising campaigns
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Collaborate with agencies and other vendor partners
  • Design, build and maintain our social media presence
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Requirements

  • BS/MS degree in marketing or a related field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, HubSpot, SEMRush, AHREFS)
  • Experience in setting up and optimizing Google Ads campaigns
  • Experience working with customer engagement platforms such as Braze
  • Core Competencies
    Nimble: You move fast and accurately in a dynamic environment.
    Logistical: Proactively seeks and finds ways to provide the highest standards of efficiency.
    Innovator: Generates and recognizes creative solutions in varying work situations.
    Team Player: Collaboration and strong communication skills.
    Effective Communicator: Demonstrates open, honest and respectful written and verbal communication.
    Results-Oriented: Productively focuses time and resources on activities to produce quality results.
    Forward-Thinking: Problem solver, do whatever it takes attitude.
    Strategic Thinker: Views events and possibilities from multiple perspectives. Understands the bigger picture and the interdependencies and effects of other systems.
    Ethical: Maintains and promotes individual and organization integrity and values in the conduct of all activities. 
    AAP/EEO Statement 
    Waitr, Inc. is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Waitr, Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Waitr, Inc. are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws. 
    Other Duties 
    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.