Work from home doing social media
Don’t limit your telecommuting job search to simply with what you’re experienced with. Why not expand your skill set and consider marketing, in particular, social media marketing? There’s a good chance you already have used the popular platforms (i.e. Twitter, FaceBook, Google Plus), so why not put those skills to good use?
The rise of social media marketing
Social media marketing (SMM) has seen a boom the last few years, and there’s no shortage for the need that companies have to create brand awareness. With the ever-increasing social media sites popping up recently, companies are scrambling to just be able to keep up to make sure that their brand awareness scales across as many platforms as possible. The top players out there (Facebook, Twitter, LinkedIn) still hold the majority of the marketshare, however, as we’ve seen in the past with the rapid decline of MySpace users, anything can happen on the web!
If you’ve got good grammar skills and have a knack for reaching out to others online and engaging them, you may be well suited for a work-from-home social media marketing job. The paradigm for social media has shifted towards trying to establish relationships with potential clients/customers, as opposed to trying to rack up as many likes/friends/followers as possible. In 2014, the phrase ‘content is king’ still gets thrown around when referring to search engine optimization (SEO), however, this still holds true with social media, and companies realize this.
How can I get a job in social media?
While I do not believe that SEO is dead, I do think that SMM is going to be a major driving force in how websites (indirectly) rank on the web. There are still MANY sites out there doing pretty well without social media, however, could greatly benefit from adding that tool to their repertoire. Nowadays, Google indexes social media, which gives websites that much more exposure (Hint: great sales pitch!) Why not research some of your favorite local businesses and see if they have a need for social media engagement. Here are some stats to impress upon your prospective employer:
- 86% of marketers agree that social media is important for their business (source: SocialMediaExaminer.com)
- The top two benefits of Social Media are increased traffic and increasing exposure (source: SocialMediaExaminer.com)
- Great social media content has the potential to go viral, thus creating a boom in brand awareness
You don’t have to know every tool out there
Let’s face it, nobody can be a master at everything! It would be great to know the ins-and-outs of Twitter, LinkedIn, Facebook, Instagram, Tumblr, etc, however, this would take too much time for a beginner. If you’re new to social media, my recommendation would be to start with Twitter, as it’s very easy to set up and create a profile. In addition, you won’t feel burdened with coming up with content, as the maximum number of characters per tweet is limited to 140. Best of luck!